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職場(chǎng)英語(yǔ)市場(chǎng)部門(mén)口語(yǔ)(2)
銷(xiāo)售指標(biāo)
sales quota
A: What is your requirement to agencies?
B: You must fulfill the sales quota of 100 sets per month.
A: If so,how much can we get as the commission?
B: You will get a 10% commission on every machine you sell.
目標(biāo)客戶(hù)
target/potential customer
A: How do you define your target customer?
B: We designed a questionnaire to do the research.
A: What?s the consumers? response?
B: Almost all the young people have the great interest in our product.
售后服務(wù)
after?sale service
A: Your product is nice,
but will the price be on the high side?
B: Our price is absolutely competitive.
You can compare that with the other dealers.
A: Then，how about the after?sale service?
B: Don?t worry about that,
our company has sound after?sale service.
調(diào)換
replace
A: If there is something wrong with the product after your purchase,
you can get it repalced within 7 days.
We also offer you the after?sale repair service within a year.
A: Will it be repaired free of charge?
B: Yes,but we will charge you after one year.
銷(xiāo)售單據(jù)
sales receipts/invoice
A: What are the sales documents I need to present to you
when I come to get it repaired?
B: Invoice is a must.
You?d better bring the guarantee certificate together with it as well.
銷(xiāo)售技巧
selling skills
A: How do you strengthen the sales persons?quality in the training?
B: I always give them lectures on marketing.
A: What?s the specific content of those lectures?
B: Mostly I attract their attention to the selling skills
they must have as a salesperson.
采購(gòu)商 / 供應(yīng)商
buyer / supplier
A: I find it more efficient for a buyer
to deal with fewer suppliers rather than more.
B: I don?t buy your point.
I think more suppliers mean lower price and higher quality.
A: It?s not the case in reality.
Buyers can benefit a lot from the reduction in the number of suppliers.
采購(gòu)數(shù)量與采購(gòu)時(shí)機(jī)
order quantities and timing
A: Henry,what do you think matters the most in purchasing?
B: Order quantities and timing.
A: Why are they important?
B: How and when to buy is a big concern in reducing cost.
及時(shí)采購(gòu)
Just?in?time (JIT) purchasing
A: Just?in?time purchasing seems to be quite popular now,
isn?t it?
B: Yes.You know one goal of modern purchasing
is to maintain supply continuity
with the minimum inventory investment.
A: I think the goal of JIT purchasing is zero inventory.
B: Theoretically speaking,it is.
But in practice,that is rarely achieved.
市場(chǎng)調(diào)查
conduct a market research
A: I am thinking of doing a new business.
B: What sort of business will it be?
A: I?ve been thinking about opening a supermarket.
B: The business will be good if you choose the right location.
You?d better conduct a market research first.
市場(chǎng)定位 market positioning
A: What is the market positioning for our new products?
B: We focus on the teenagers,
their consuming power is increasing day by day.
銷(xiāo)售戰(zhàn)略
selling strategy
A: Have you predicted our position?
B: We?ll be the market leader in the near future.
Our selling strategy is the high quality of our products.
市場(chǎng)會(huì)變得更規(guī)范。
The market will be standardized.
A: What are the opportunities for the next five years?
B: The market will be standardized.
A: And?
B: The government may announce more positive policies
to promote the international business.
市場(chǎng)營(yíng)銷(xiāo)策劃
marketing plan
A: How is the marketing plan for the new product going on?
Don?t forget to analyze the basic four aspects.
B: Don?t worry;
we?ve already finished the part about product and promotion.
分銷(xiāo)渠道
distribution channels
A: What are the distribution channels you have found for our products?
B: Nowadays,the direct marketing is very popular,
such as the internet,telephone,mail, etc.
A: What are the advantages of direct marketing?
B: The most prominent one is reducing the cost.
中間商
intermediary
A: Do you think we should use the intermediaries
to help us with the sales?
B: Absolutely.They have knowledge of customers and their needs.
定價(jià)時(shí)所定的戰(zhàn)略目標(biāo)
strategic objectives in pricing
A: What are the strategic objectives in your pricing?
B: I?m not sure about it.
The least is survival,
but we are trying to achieve profit maximization as well.
特許經(jīng)營(yíng)權(quán)
franchise
A: Are you planning to go with one of those big chain supermarkets?
B: Yes,that is probably reliable.
A: But a franchise from those big supermarkets must be very expensive.
B: Yes,I am thinking how to avoid investing a great deal of money.
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