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商務(wù)營(yíng)銷手段情景對(duì)話
下面是一篇商務(wù)營(yíng)銷手段情景對(duì)話，快來(lái)學(xué)一學(xué)吧。
營(yíng)銷手段英語(yǔ)對(duì)話
Jane:How have the preparations for the new marketing campaign been going?
Nick:Good so far, but we still need to make some more group decisions before we can proceed any further.
J:What about?
N:Who is our target market, what forms of media to use in the campaign as well as the budget.
J:Well, I already know that management says we are aiming at the18-25 year old age group and they want to definitely use television advertisements.
N:But what about the budget? Television advertisements are the most expensive.
J:Leave that to management to decide.
N:So what should I tell the staff in my department?
J:Have the people in your department prepare some ideas for a television and magazine based media marketing campaign.
N:Ok. We should be able to give you a briefing on what ideas we have come up with in a few days.
對(duì)話中文意思：
新?tīng)I(yíng)銷活動(dòng)的準(zhǔn)備工作進(jìn)行得怎樣了?
迄今為止還算不錯(cuò).但是在我們進(jìn)一步行動(dòng)之前.我們還需要一些群體決策.
關(guān)于哪方面的?
誰(shuí)是我們的目標(biāo)市場(chǎng)?在營(yíng)銷中使用什么形式的媒介手段.以及預(yù)算.
嗯.我知道管理層說(shuō)我們針對(duì)的是18-25歲這個(gè)年齡段.而且他們明確指出想要電視廣告這種媒介手段.
但是預(yù)算怎么樣?電視廣告是最貴的.
那就留給管理層去決定吧.
那我要對(duì)本部門的員工交待些什么?
讓他們準(zhǔn)備一些以電視和雜志為媒介的營(yíng)銷活動(dòng)的電子.
好的.過(guò)幾天我們會(huì)給你一份我們想出的點(diǎn)子的匯報(bào).
英語(yǔ)知識(shí)點(diǎn)詳解：
1.Good so far, but we still need to make some more group decisions before we can proceed any further.
這里的'proceed'需要注意一下.'proceed'在表示"繼續(xù)做"這層意思的時(shí)候,有兩種含義.第一種是"繼續(xù)做正在從事或已經(jīng)開(kāi)始的事情",和with搭配.比如,
We're not sure whether we still want to proceed with the sale. 我們不確定是否還要繼續(xù)減價(jià)促銷.
Work is proceeding slowly. 工作進(jìn)展緩慢.
另一個(gè)意思是"接著做,繼而做另外一件事情",和to搭配.
He outlined his plans and then proceeded to explain them in more detail. 他簡(jiǎn)單介紹了他的計(jì)劃,接著又進(jìn)行了較詳細(xì)的解釋.
Having said she wasn't hungry, she then proceeded to order a three-course meal. 她先說(shuō)不餓,接著卻要了一份三道菜的大餐.
2.Leave that to management to decide.
"leave sth to sb"就是把某事交給某人來(lái)做的意思,也可以指把選擇權(quán)留給某人.
You can leave the cooking to me. 你可以把做飯的事交給我.
'Where shall we eat?' 'I'll leave it entirely (up) to you(= you can decide).' "我們上哪兒吃去?""我全交給你來(lái)決定好了."
3. Ok. We should be able to give you a briefing on what ideas we have come up with in a few days.
Briefing: the detailed instructions or information that are given at such a meeting 詳細(xì)指示;詳情介紹 countable uncountable
Captain Trent gave his men a full briefing. 特倫特隊(duì)長(zhǎng)給了他的部屬詳細(xì)的指示.
a briefing session/paper 任務(wù)發(fā)布會(huì)╱文件
come up with something: to find or produce an answer, a sum of money, etc. 找到(答案);拿出(一筆錢等)
She came up with a new idea for increasing sales. 她想出了增加銷售量的新主意.
How soon can you come up with the money? 你什么時(shí)候能拿出這筆錢?
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