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畢業(yè)論文外文資料翻譯-信息時代的工業(yè)設計
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題 目 交互式設計:
學 院
專 業(yè)
班 級
學 生 學 號
指導教師
二〇一〇年三月二十三日
INTERACTION DESIGN: Industrial Design in the Information Age
Elaine Ann
Director, Kaizor Innovation
Abstract: This paper introduces a newly developed discipline in the U.S. and Europe: Interaction Design. As we enter the Information Age, products are no longer only electrical and mechanical, but also include computing and networked capability. Designing products highly interactive in nature becomes much more complex than before going beyond the traditional realm
of Industrial Design. Moreover, the fundamental definition of
requires a fundamental shift in thinking as well as new work methods. How people interact with
products, systems or environments and its social and cultural impact is what Interaction Design is
concerned about.
Keywords: Interaction design, user experience, networked products, interdisciplinary, industrial design.
1 Introduction
Traditional products are mechanical and electrical like toasters, shavers, walkmans etc. With
today's increased computing power, miniaturized chips and the advent of the Internet, this
drastically alters the meaning of traditional products. Industrial Design has always dealt with how
people interact with things, designing for a product's form factor, ergonomics, psychonomics etc.
Computing and networked products introduces a new dimension of interactivity beyond with its
physical form, but extends to the digital arena. Now that most products are embedded computing
with complex interaction, what should industrial designers design in the information and digital
age? How should industrial designers innovate for these new breeds of products?
2 Product nature redefined in the Information Age
2.1 Products are software driven
Traditional products are mainly physical in nature and design constrains are governed by
principles of physics and mechanics. Today, many products are in fact microcomputers in
disguise with computing capability storing more than 40GBs of digital information and ever
increasing processing speed. Products become hybrid in nature with both hardware and
software components. For example: traditional walkmans have evolved into digital MP3 music
players, mechanical cameras into digital cameras, cordless phones into cellular phones etc.
What defines a product is not so much dependent on the hardware when a products' function
resides more in its software capability. (Figure 1)
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2.2 Products are networked
Moreover, with the advent of the Internet, products can be networked and digital information
stored in products can be transferred and shared. Examples of such are sending SMS messages
between cellular phones, syncing contact information from a PDA to the desktop computer and
downloading music from the web to an MP3 player. Products are no longer standalone objects
but systems of highly dependent interacting components. As one of the prominent industrial
design events in the U.S. IDSA DesignAbout: Interactive Edges summarizes:
think about products as isolated objects that are designed, produced and inserted into people's
lives, nor can we think about products consisting of hardware design and software design.
Hardware and software need to become one, and products need to be thought of as part of a
bigger system of objects and spaces.
3 What is Interaction Design?
The field of Interaction Design is at its early infancy and has only been around for the past
decade or so. Since the birth of computing, designing computing systems has mainly been the
role of software engineers. Parallel to the field of architecture, civil engineers focus on designing
the structure of the building while architects design how people live within that structure; in the
world of computing, software engineers ensures the robustness of the software while interaction
designers design how people interact with computing systems and products,
The concept of computers used to be desktop computing, however as technology advances,
computers evolve beyond the desktop PC and permeates into every aspect of our lives.
Computers take the shape and form of everyday consumer electronic appliances such as MP3
players, car navigation systems to internet fridges. Thus the notion of designing for computer
screen
field of Industrial Design. The term
IDEO and it describes the design of the behavior of products, its task flow and structure of
information, making technology usable, understandable and pleasant for people to use. As Irene
McAra-McWilliam, a forerunner of the interaction design field describes,
have to understand people, how they experience things, how they themselves interact, and how
they learn.
4 Relationship between Industrial Design and Interaction Design
As products nature evolves, so does the role of its creators. Industrial designers' role in product
development has been designing the form factor and ergonomics of objects. A design project
usually starts with a design brief of mechanisms and electronics required of the product design.
And the industrial designer generates different physical form factors and styles suitable for the
user and target market.
Much of this is changing with the emerging new types of hybrid-networked products. First, with
software as an integral part of the products' user experience, industrial designers can no longer
design the hardware independent of the software experience. A button pushed on the hardware
can trigger a screen display and without close integration between hardware and software design,
the user's experience will be a frustrating one. Secondly, skills required of designers today are
beyond form making. The challenge that many corporations are facing is not what technology can
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do, but what technology should do. Designers' creativity can be expanded to more strategic roles
in redefining what these new product typologies should be and envision how people should
experience them.
A well illustrated example that Industrial Designers cannot design a product separately from its
interface and context of use is the public kiosks at the Amsterdam Airport (Figure 2). The kiosk
allows travelers at the airport to write email as well as access Internet information. It is composed
of two parts, a touch screen input interface at waist level and a large public screen above the
head. Such design did not consider the privacy aspect of the email activity as information entered
on the small screen also projects to the public on the large screen above. A touch screen
interface for entering email is also very cumbersome as the screen calibration of the virtual
keyboard misaligns and allows for errors in typing.
5 New Ways of Thinking and Working
A paradigm shift of product nature requires new ways of thinking and working. Software driven
and networked products adds complexity to product development and the old way of assigning
software functions to hard buttons after a product's physical form is complete will guarantee an
incoherent experience. Industrial designers need to consider the user experience as a whole
beyond a product's physical form. In addition, industrial designers also need to think beyond
designing standalone objects and consider systems of interdependent products.
To innovate for new products, Industrial Designers need to consider shifting the focus of
designing aesthetically pleasing objects to first understanding people's behaviors and needs. By
adopting a designer-researcher role to uncovering these latent needs can designers be inspired
to innovate based on experiences with real people.
With added complexity to products, it is necessary for industrial designers to break away from the
traditional notion of designing for hardware products and cross boundaries to work with
interdisciplinary teams of interaction designers, software engineers etc. This can help ensure a
more coherent user experience integrating hardware, software and distributed systems design. .
References
[1] Schmidt, A.
[2] Walker, A.
[3] Norman, D. The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is
So Complex, and Information Appliances Are the Solution. MIT Press (reprint), 1999.
[4] Preece, Rogers, Sharp. Interaction Design: beyond human-computer interaction. John Wiley
and Sons Inc., 2002
[5] Alben, L.
[6] Alben, L.
Interactions, May 1996.
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Journal of American Chemical Society, 2006, 128(7): 2421-2425.
交互式設計:信息時代的工業(yè)設計
安綺麗
高介原創(chuàng)董事長
摘 要 這篇論文介紹的是發(fā)端于歐美的一種新的設計學科:交互式設計。當我們進入信息時代,產品不再僅僅囿于電子產品和機械制品,還包括計算機和網(wǎng)絡設計。自然界中高度交互式的產品設計要比以前傳統(tǒng)的工業(yè)設計形式復雜得多。此外,“產品”的基本定義正在接受挑戰(zhàn),而且這種定義需要根本性的改變,已形成一種新的設計方式。交互設計所關注的是人是怎樣與產品、系統(tǒng)、環(huán)境以及社會文化因素相互影響的。
關鍵詞 交互設計、用戶體驗、網(wǎng)絡產品、跨學科、工業(yè)設計
1 簡介
傳統(tǒng)的產品都是像烤面包機、剃須刀、隨身聽等的機械電子產品。隨著今天計算機技術能力的提升,微型芯片和網(wǎng)絡的出現(xiàn),傳統(tǒng)產品的概念已經(jīng)改變了。工業(yè)設計始終在解決著人與事物之間的交互方式問題,為產品的形式因素、人機工程學、心理規(guī)律學等而設計。計算機網(wǎng)絡產品引入了一種新的交互方式,這種方式超越了產品的外形設計而延伸到數(shù)字設計領域。如今大多數(shù)產品都通過復雜的交互設計嵌入了計算機技術,那么在這個信息和數(shù)字時代工業(yè)設計師們該設計什么呢?面對這些新的衍生產品工業(yè)設計師們又該怎樣去創(chuàng)新呢?
2. 產品的本質在信息時代得以重新闡釋
2.1 產品由軟件驅動
傳統(tǒng)的產品本質上是物理性的,而且設計受到物理規(guī)律和機械規(guī)律的限制。如今,許多產品實際上就是微型電腦,其中隱藏著很強的計算能力,如可以儲存超過40GB的數(shù)字信息,甚至能夠提高處理速度。產品在本質上成為了既包括軟件又包括硬件的混合體。例如:傳統(tǒng)的隨身聽演變成了MP3,機械照相機演變成了數(shù)碼照相機,無線電話演變成了手機等等。當一個產品的功能更多地依賴于軟件能力時,那么對于產品的定義就不僅僅取決于硬件了。
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2.2 產品具有網(wǎng)絡性質
再者,隨著網(wǎng)絡的出現(xiàn),產品可以聯(lián)網(wǎng)而且存儲在產品中的數(shù)字信息得以轉換并且分享。例如:手機之間發(fā)送短信息,從個人數(shù)字設備到桌上電腦同步傳輸信息,以及從網(wǎng)絡上下載音樂到MP3。產品不再是獨立的物體,而是各個部分相互深刻影響的系統(tǒng)。作為美國杰出的工業(yè)設計項目之一,交互邊緣總結:我們不再把產品看作是設計、生產并嵌入到人們生活的獨立的物體,而是將其看作是硬件設計和軟件設計的綜合。硬件和軟件需要形成統(tǒng)一體,并且我們應該將產品視為物體和空間這一更大系統(tǒng)的一部分。
3. 交互式設計是什么
交互設計領域仍然處于哺乳期,僅僅發(fā)展了大概十年左右。由于計算機技術的誕生,計算機設計系統(tǒng)已經(jīng)成為了軟件工程的主角。與建筑領域類似,土木工程師主要設計建筑的結構,而建筑師主要設計人們在這種結構下的生活方式;在計算機技術的世界里,軟件工程師確保軟件的可用性,而交互設計師設計人們與計算機系統(tǒng)產品之間的交互方式。
過去,計算機的概念就是臺式電腦,然而隨著技術的進步,計算機發(fā)生了演變,它已經(jīng)不僅指個人臺式電腦而是滲入到了我們生活的方方面面。消費者的日常電子用品,例如:MP3,汽車導航系統(tǒng)以及可聯(lián)網(wǎng)的電冰箱,都是計算機在日常生活中所表現(xiàn)出來的形式。這樣只為計算機屏幕“界面”而設計的概念已不再足夠了。就這一點而言,交互設計跨越了工業(yè)設計的領域!敖换ァ边@個詞最初由IDEO的創(chuàng)始人比爾·莫里扎創(chuàng)造,它是用來描述產品的行為設計、任務流和信息結構的,它使技術得以應用、理解并且讓人們快樂地使用使用它們。一名交互設計領域的先驅艾琳·麥卡拉-麥克威廉說:“交互設計師必須要理解人,理解人們做事、交流、學習的方式! 4. 工業(yè)設計和交互式設計的關系
隨著產品性質的演變,產品制造者的角色也在發(fā)生著變化。在產品的發(fā)展過程中,工業(yè)設計師一直在設計物品的外形極其人機設計。一個設計項目通常開始于產品設計中所需的簡單的機械和電子裝置的設計。并且由工業(yè)設計師設計出不同的外形和風格以適應于用戶和目標市場。
隨著新形式混合型網(wǎng)絡產品的出現(xiàn),這種情況也在發(fā)生著變化。首先,由于軟件成為了產品用戶體驗不可或缺的一部分,工業(yè)設計師就不能夠不考慮軟件的體驗而單獨設計硬件了。硬件上的一個按鈕可以激活屏顯,并且如果硬件和軟件之間沒有緊密結合起來的話,用戶在體驗上將會失望。第二,今天設計師所需的技能不僅僅是外形設計。許多公司正在面臨的挑戰(zhàn)不是技術能夠做什么而是技術應該做什么。在重新定義這些新的產品類型學應該是什么和設想人們應該怎樣體驗它們這方面,設計師的創(chuàng)造力可以拓展到更多的戰(zhàn)略角色上。
工業(yè)設計師設計一個產品不能夠將其界面和使用環(huán)境分離開來,一個很好的例子就是:阿姆斯特丹機場的公用電話亭。這個電話亭可以發(fā)郵件還可以上網(wǎng)。它由兩個部分組成,一個是在腰部位置的輸入界面觸摸屏,一個是在頭部的大的公共顯示屏。這樣的設計就沒有考慮到郵件隱私方面的問題,當郵件進入到小的屏幕中是也會在上面的大屏幕中顯示出來。由于虛擬的鍵盤不準
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確并且可能有錯誤的輸入,因此用一個觸摸屏界面來接受郵件也是非常笨重的。
5.思維與創(chuàng)作的新形式
一個產品本性的典型變化需要新形式的思維與創(chuàng)造。軟件驅動的并且聯(lián)網(wǎng)的產品使得產品的發(fā)展更具復雜性,而且當產品外觀設計完整之后,將軟件功能分配給硬件按鈕的老方法將不能保證一個合理的操作體驗。工業(yè)設計師應該把用戶體驗作為一個整體來考慮,而不是僅僅考慮產品的外觀設計。另外,工業(yè)設計師也應該跨越獨立物體設計的思維,轉而考慮相互依賴的產品系統(tǒng)的設計。
對于新產品的創(chuàng)新,工業(yè)設計師考慮的重點應該從集中于產品外觀設計轉變到首先考慮人們的行為和需求。依靠采取設計師-研究者的角色去揭開這些潛在的需求可以鼓舞設計師們在人們真實體驗的基礎上去創(chuàng)新。
隨著產品復雜性的增加,對于工業(yè)設計師來說突破只為硬件產品而設計的傳統(tǒng)觀念是必要的,并且跨越國界組成一個交互設計師、軟件工程師等的團隊來一起工作也是必要的。這樣可以確保產生一個融硬件、軟件及分布式系統(tǒng)設計于一體的更加合理的用戶體驗式設計。
參考文獻:
【1】 施密特,A.“設計雜談:交互邊緣” 創(chuàng)新,2001年4月
【2】 沃克,A.“交互,反映與體驗:設計的新招牌” 藍圖,2001年8月
【3】 諾曼,D.《隱形電腦:為什么好的產品會失敗,個人電腦是如此的復雜?信息家電
才是解決方法》 麻省理工學院出版社(再版),1999年
【4】 普瑞斯,羅杰斯和夏普 《交互式設計:超越人機交互》約翰威利和父子公司,2002
年
【5】 阿爾本,L.“處于交互設計的核心” 設計管理日志,1997年夏
【6】 阿爾本,L.“體驗的品質:為有效交互設計制定標準” 交互,1996年5月
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